Learn the exact skills, strategies, and tools yOu need to build your personal brand online, make an impact AND make money at the same time.

In this course, you’ll:

  • Develop Clarity with Your Personal Brand.
  • Build Real Connections With Your Audience.
  • Turn Your Voice into Conversions.
  • Grow Your Impact and Income.
Enroll Now

Let me ask you...


Are you currently generating all the income you would like to through your brand online?

Are your dream customers hitting you up in your Direct Messages wanting to discuss how they can work with you?

Is your voice being heard online? Or do you often feel like you’re sinking in the sea of sameness?

Ok, picture this...

It's early Monday morning. You’re wide awake. More than awake, you’re feeling vibrant and alive...and excited to hit the “share” button on that Instagram post. Phone in one hand, your favorite warm morning beverage in the other.

*hits SHARE button*

Boom. You did it.

Cue the music (”I’m walkin’ on sunshine ohhh ohhh and don’t it feel good!”)

You take a break, finish up your morning routine. Maybe a little meditation. Journaling. A good sweat. Whatever floats your boat.

A couple hours later, you check in on your post...

As expected, it’s blowin’ up. All the hearts. People are sharing with their friends, and saving your post to read those words all over again later.

The best part though..the abundance of opportunity sitting in those DMs.

You’ve got messages from people who just discovered you today. People asking how they can work with you. Another one, from that company you’ve had a crush on for as long as you can remember. Yeah, that one. It’s happening.

Jackpot! (...and it’s still only Monday morning)

Sounds too good to be true, right?

I’m going to calmly tell you, No, my friend, it’s not. (while I’m shouting WRONG in my head excited to tell you what I’ve discovered)

This is what happens when your
Purpose, Passion, and Skill collide.

This is what happens when you come across as your authentic self and … well, human. People do business with people, not logos. Not perfectly polished personas.

If this Monday morning describes a far off distant dream that doesn’t even seem real to you…

Gather around and listen up.

I’m living proof it is. (and I’m not the only
proof...keep reading)

I’ve unlocked the ‘secret recipe’ to combine my skill set, my life’s purpose, and my passions into a business that feeds my soul and fuels my bank account.

Honestly though, I wasn’t always
walking on sunshine on Monday mornings.

Actually … just a few years ago, I had one of the most difficult days of my life. It was pretty terrifying.

There I stood, in JFK airport. Just staring blankly. Staring intently at the Departure board. Squinting … almost hoping it would just say “Amy Jo, you’re supposed to be at gate C49.”

That’s the terrifying part. I stood there and I had NO idea what city I was standing in and NO idea where I was going. I couldn’t even remember my own name. I was in pure mental anguish. Exhaustion unlike anything I've ever experienced.

From the outside looking in, I was ‘successful’ by all standards. On the inside, I felt no intrinsic significance and I was emotionally and physically bankrupt.

I was scared...

BUT, if you know anything about me (maybe you don’t) … when I made it through this moment, I asked myself Why Not Now? (You know, like my podcast with millions of downloads where I interview your favorite people and ask them about their Why Not Now? Moments...humble brag over.) Why not find a different way right now?

This was one of those moments for me. A moment when I decided to ‘burn my boats’ and not give myself an out. It was time to go all in on me.

Who knew that terrible day would lead me to where I am right now in this very moment?! It is with full excitement and honor I introduce you to the program I have been perfecting - piece by piece - over my entire 20-year career.

Drumroll Please…

A Comprehensive Course for Building A Personal Brand That Connects With Your Dream Audience While Converting Into Impact and Income for You.

Humanize to Monetize

Humanize to Monetize is the first of its kind that not only teaches you the secrets to growing your personal brand, but also shows you how to turn your personal brand into money and an opportunity-generating business.

The Humanize to Monetize Course will expose the hidden return on investment from leveraging your personal brand that most people will never collect upon.

With my own personal brand, I’ve built multiple 7-figure businesses, launched a New York Times Bestselling book, cultivated powerful Brand partnerships … and I’m ready to share my secrets with you on how I did just that.

I’ve never shared these proven, detailed, and actionable methods in this capacity before. This content is 20 years in the making and it has led to my clients, my students and myself generating millions and millions of dollars WHILE staying in alignment and making an impact.

I’ll show you exactly why brands like Shaquille O’Neal, Dwayne ‘The Rock’ Johnson and Hilton Worldwide have sought out my help to build their brands online.


  • You’ll have a clear goal and vision on why you’re building your brand and what metrics you’ll use to track success.
  • You will have a solid personal brand foundation that you can use for the rest of your life and take with you regardless of what you decide to do. Equity that pays dividends.
  • You’ll be able to clearly articulate who you are, why you do what you do, and what makes you unique in order to make connections (making content creation WAY easier).
  • You’ll know how to build real connections with the right people online (the Matches, not the Masses) You’ll know how to turn those connections into consistent conversions ($).
  • You’ll have identified and diversified your unique value offering and know how to deliver it when, where and how your audience wants to receive it.
  • You’ll have a defined, custom-selected, set of platforms to distribute your unique value (content) that keeps your eye on the big picture so you attract the right opportunities, like customers, opportunities and deals.
  • You will know how to use DMs to turn cold followers into real warm connections that lead to dollars.
  • You’ll have clarity on all the different social networks and which one(s) you should be spending your efforts on to maximize impact and income given your unique personal brand and value offering.
  • You’ll know how to repurpose and hyper-syndicate your content for maximum exposure, efficiency and conversions.
  • You’ll know how to build a strategic content calendar that makes your life easier.
  • You’ll have the mindset shifts needed in order to see consistent measurable growth you want for your business and life.



You’ll go from green lighting your personal brand
online to executing a comprehensive, custom strategy
that allows you to make connections that convert.


Establishing Your Foundation

You’ll cross the starting line in this module and by the end of Module 1, you’ll:

  • Have set a tangible goal for your personal brand and established a strong base from which to start humanizing and monetizing your presence online so that your personal brand drives ongoing opportunity.
  • Learn the Renegade Mentality, how to apply it and how to reframe your view of “Personal Branding” so that you can move confidently in one direction as you build out your presence.
  • Know how to build a healthy relationship with social media so that you can grow your brand, your revenue and your impact while avoiding fatigue and burnout.


Identifying & Articulating Your Personal Brand Essence

Module 2 is possibly the most important module of this entire course and one of my favorites to teach. By the end of this module, you’ll:

  • Identify and articulate your personal brand essence so you can clearly communicate who you are and why you do what you do.
  • Learn how to discover the intersection of where your Purpose, Passion and Skill collide so you can work toward living in that intersection.
  • Have a whole new valuable way to answer the question “What do you do?” so you will build connections that lead to conversions.
  • Do a step-by-step personal brand audit on your very own brand to establish a baseline and identify what you want to change.


Creating Your Strategy

Another big module! In these lessons you’ll learn:

  • How to identify, diversify and own your unique value so you can build trust and loyalty with like-minded, like-hearted connections.
  • How to create your Value Balance Buckets so you stay diversified in your value offering and establish an equal value exchange relationship with your connections.
  • How to build your Digital Brand Universe so you have a visual map of exactly what touchpoints you will build and how to propagate your value online.
  • Which combination of social media touchpoints makes the most sense for you so you are focused and efficient with your efforts, maximizing your time and energy.


Executing & Experimenting

In this module you are going to take what you’ve learned so far and start executing and experimenting. You are going to:

  • Optimize your social media touchpoints to make them work harder for you.
  • Identify the conversations you want to join online and make your first moves to offer value within those conversations.
  • Learn how to experiment with your content in order to identify what, when, where and how your audience wants to consume your value.
  • Learn how to repurpose and hyper-syndicate your content in order to work smarter, not harder.



This should be called the “Show me the money!” module. Yes, you’ll be learning all about conversion. By the end of these lessons, you’ll understand:

  • What your exact unique types of conversion look like so you’re focused on relevant results that meet your goals.
  • The direct path from showing up and offering value to the right connections leads to making consistent conversions.
  • How to “date” leads online, push them up your custom loyalty ladder and discover the hidden ROI available to you.


Managing and Growing Your Presence

This module is designed to give you the tools to feel more in control as you successfully manage and maintain your consistent growth. As you continue to put all of these steps into place over and over, this system will feel more and more like second nature to you. You’re going to learn:

  • A system for capturing and organizing your content ideas in real-time so you have no deficit of ideas when you go to build your content calendar and post
  • How to build a simple, yet effective, social media content calendar (yes, template included designed by me!) that saves you time and stress.
  • What tasks you actually can delegate when it comes to building your brand online, and how to delegate these specific tasks, so you can focus on what you’re uniquely qualified to do.
  • The answers to the most frequently asked questions I hear so you have clarity and obstacles removed from your pathway.

"Amy Jo has changed the game of how businesses and brands approach communication. She's a masterful strategist, true trailblazer and will continue to be an innovative presence."

Dwayne "The Rock" Johnson,

“I set a goal of making $50k in revenue in 3 months. Thanks to Amy Jo's framework (and her incredible community!) I achieved it with ease, adding a new revenue stream to my business.”

Ksenia Avdulova,
Entrepreneur, Influencer, Podcast Host

“Amy Jo has been so insrumental in pivoting my brand. Otherwise, I would be lost at this stage. I’m now ready to be the face of the brand.”

Elaine Morrison,
Wellness Advocate, Entrepreneur

“My business is growing and Amy Jo is a huge reason why. This was the best thing I could’ve done personally and professionally.”

Lauren Bongiorno,
Author, Entrepreneur, Health Coach

Are you ready to
humanize and monetize online?

Here’s what you get with your access to Humanize to Monetize:

All 6 video modules of me delivering the course along with visuals. The modules also include downloadable videos, audio, worksheets and diagrams to go along with the multiple lessons inside of the modules that show you exactly what you need to do.

($2,897 value)

6 weeks of live Q&A sessions, two times a week, with me inside a private facebook group only for students of the Humanize to Monetize course. This is your opportunity to connect with me LIVE and have all of your questions answered as you work through the course. In addition, you will be able to meet fellow Renegades who are working through the SAME things you are. In my experience, having access to a like-minded, like-hearted community who supports you is invaluable.

($1,297 value)

Extended Free Access to the project management and productivity system that my team and I use daily. This is by far the most powerful business tool in my toolbox and it has changed the game for my team and I in a big way. I’m SO excited to share this exclusive extended access offer to monday.com.

($197 value)

I’m giving you the exact Social Media Content Calendar template that I personally created. It’s actually housed INSIDE of monday.com which makes it even easier for you and more efficient for you to use. After using countless templates over the past decade, I built one myself and it’s the ultimate social media tool. This social media content calendar has been hand-crafted by yours truly and I’ve built in every component that makes for simple and effective content planning. It also syncs with your existing calendar that you use daily. This template allows you to plan ahead and work as efficiently as possible. Time is money and this template has saved me both.

($48 value)



Humanize to Monetize

3 payments of


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"Amy Jo Martin is handing us the GPS needed to navigate this new world."

Rob Palleschi,

Former Global Head of Hilton Worldwide

"Amy Jo's the point guard and I'm the center. She's an excellent teammate to have."

Shaquille O'Neal,

Athlete, Entrepreneur & TV Personality

We want you to be 100% confident when you enroll in Humanize to Monetize.

This program has the power to radically change the way you do business online - that’s based on results from past students who stayed in action.

We’re confident that if you roll up your sleeves and do the work too, you’ll get tremendous value. We back that up with our risk-free, money-back guarantee for 21 days.

Enroll Now

A Personal Note From Me, Amy Jo

Your story is your biggest asset. It’s your super power and it’s what makes you human. We all want to connect with other humans. And guess what? Humans connect with humans, not logos. The Humanize to Monetize course will show you the blueprint and walk you through the steps to take so you can create connections that convert. Build and grow a personal brand while connecting with like-minded and like-hearted people.

I’ll teach you how to position yourself and turn your personal brand into money by nurturing quality connections online with strategic communication on social media (and beyond). Identify and articulate your brand essence while building your personal go-to-market strategy and tactical plan. Not just a plan translating to more likes or follows, a plan on how your efforts will translate to real dollars and real impact.

You’ll learn how to listen and identify exactly what your audience is craving and I’ll teach you how to deliver that exact value to them online.

Ask yourself...why not now?

I can’t wait to meet you inside the course,

- Amy Jo Martin

8 Ways to Know if
You’re Ready to
Humanize & Monetize
Your Personal Brand:

  1. You’re ready to stop hiding.
  2. You need help figuring out what your “brand” is.
  3. You don’t know where to start.
  4. You’re serious about turning your story and experience into revenue.
  5. You’re motivated by money and impact, not likes and follows.
  6. You’re ready to share your story, and own your worth.
  7. You’re tired of trading time for dollars. Looking for a way to scale. Tapped out
    with 1:1 clients.
  8. You’ve tried to do this before and you quit because you just didn't know what to share, it took too much time or felt like you weren’t reaching anyone.

Did you find yourself nodding your head in agreement to even one of those as you read through?

Sounds like Humanize to Monetize is
in alignment for you.

Here’s why you need to get inside the Humanize to Monetize course today.

We can all agree that 2020 is quite the year. It’s shown us just how important it is to use our voice. To show up and stand for something. Your voice matters. Your voice impacts others.

Are you ready to finally start using it in a way that gets heard?

Do not let the most opportune time in history pass you by.

I’m ready to show up

Got questions?
We’ve Got Answers!

Q: Do I need a big following online to get value out of this program?

A: No, that’s a myth. You’ll learn how to build a following of true connections with any sized audience.

Q: I’m not an entrepreneur, I work for a company, but still want to stand out online. Will I still get value from this program?

A: Yes, absolutely. The tools, process and methods you’ll learn are valuable for whatever your chosen career path looks like and they’ll even help you leapfrog your way up the corporate ladder.

Q: I don’t have anything to sell online yet, is this program for me?

A: Yes, IF you’re ready to fully show up. The process of building a personal brand online has helped many people figure out their next steps personally and professionally.

Q: Do I get access to Amy Jo live during this program?

A: Yes! I will be going live twice a week, every week, for 6 weeks in the Humanize to Monetize exclusive private Facebook Group which you’ll be a part of.

Q: I’m already so busy, how much time do I need to devote to taking the course?

A: Great question! You will have lifetime access to the course materials and we release one module per week for six weeks in a row. Otherwise, you can go at your own pace. Throughout the course you’ll learn my tactics on how to best use your time to get the most from both the course and applying what you learn. I recommend budgeting at least an average of 3 hours a week.

Q: How long will I have access to the course materials?

A: All the course materials are downloadable, so you’ll have access for life!

Q: Who do I contact if I have any other questions?

A: You can email my team of renegades at hello@amyjomartin.com.

“Amy Jo allowed me to dig deeper than I ever have before and in effect, I landed on a clear concept for my book.”

Shauna Harrison, PhD

Author, Fitness Influencer, Professor

I did the one thing I think I was most scared to do: invest in myself. I felt so stuck but Amy Jo helped me define my personal brand and regain my focus.”

Erin Bailey,

Author, Fitness Influencer


Humanize to Monetize


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